Exciting news! MCFMA has received a FDA Farmers’ Market Promotional Grant for the 2008 season to the tune of $35,617.
The
grant is covering a wide scope of activities with the goals of increasing
sales and reaching out to a more diverse population of shoppers, improving
all of our markets within the county and supporting our local vendors
through consumer education and community outreach.
This grant will enable us to establish Community Supported Agriculture
Programs (CSA) at 5 of our markets while continuing to support the already
existing programs at Boonville and Laytonville. We will establish a “Friends
of the Market” table at each market to manage the CSA, distribute information,
sell promotional items and interface with the public. Articles will be written
promoting the Farmers’ Markets and published in local newspapers throughout
the county and displayed on MCFMA’s website. (We are looking for people interested
in writing these articles.)
Each market
will have two chef demonstrations per season highlighting local foods. We
will encourage the recycling of shopping bags with signs throughout the markets
and will offer cloth tote bags at an inexpensive price. Ukiah
Saturday, Willits, Fort Bragg and Boonville markets will have a Spanish
speaker for two hours each market to encourage participation of the
Latino population.
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