Ukiah Saturday Events
Knife & Tool Sharpening
Every 2nd Saturday
Diamond Edge Mobile Sharpening
David Lipkind-707-961-0135
Surveys Paid for by USDA Grant
In 2008, customer surveys were conducted at each of the 9 MCFARM markets. They were conducted by an independent, non-biased survey taker. They revealed some very useful information. See the results below:
Ukiah Saturday Farmers Market Shopper Survey Results 9/6/08
Where do you hear or are reminded about the Farmers Market?
Radio- 11- Comment’s include- 3 for kzyx and 1 for kozt.
Newspaper- 21 - Comment’s include –4 for Ukiah Daily Journal, 1 for Hometown Shopper, 1 for Scott’s emails and 1 for Buddy Eller.
Magazine- 0
Poster/board sign- 10
Website- 4
Word of Mouth- 44
Flier- 4
Road Sign – 7
T.V. - 1
How often do you come to the Farmers Market?
Most weeks- 71
Twice a month- 25
Monthly- 14
Seldom- 7
Visiting from out of town- 16
What would entice you to shop more at this Farmers Market?
More variety of produce and products- 62
Lower prices- 39 – Comments were- “ Prices more than Co-op???!!!”
Easier parking- 5
Better Ambience- 9
Other – I for More Vendors and 6 for more shade
What are the main reasons you come to the market?
Support for producers of local foods/Personal connections with farmers- 103
Freshness/ Unique varieties/ Confidence in the products- 85
Social/ Entertainment/ Community Connections- 54
Friendly support for WIC/ Food Stamps/ Friends of the Market recipients- 15
Educational Events/ Chef Demonstrations/ Family Activities- 11
Have you ever used the mcfarms’s website to find information?
Yes – 13 No – 101
If yes was it helpful?
Yes – 10 No – 2
Are you in the habit of bringing your own shopping bags to market?
Yes – 100 No – 23 On the fence - 2
Would you like to get an email reminder about this market?
Yes – 7
summersrose@rocketmail.com
beericakane@yahoo.com
jamahnken@yahoo.com
triplprod@yahoo.com
No- 37
If you could make one change or add one item to this market what would it be?
More varieties- bring coast growers products-longer season shrooms lettuce
More varieties of greens
Longer season
More product- arts/crafts/kids play stuff
Fresh not frozen local meats- x2
Preserved- dehydrated items when abundant
Fresh not frozen meats and fish
Recipes for products & more cheeses
Fresh lemonade x2
Year round market x2
Smaller boxes/e.g. berries in a cup I could afford
More variety of produce
Longer season
More vendors x2
Year round x3
Fresh vegetarian dishes (all organic), juice spritzers (all organic), native (low water) plants
Year round- more variety – more prepared food vendors.
Shade x5
Longer season x3
“As a vendor we need to know what specific foods/produce vegetables, fruits, plants would people like us to grow.
Availability of more to drink (it gets hot in the sun!)
Longer season- great market! Appreciate all the ancillary activities and promotion.
More arts and crafts
For the music!!!
More shade! x4
Year-round but not outside in the winter!!!
Be able to share farmer’s market inspired recipes (recipes using F.M. items)
Food vendors that use F.M. ingredients
Continue interactive activities
Have more youth-focused activities/involvement/leadership.
More shade
K.M. bags for sale to support F.M.
“Ukiah Farmers Market” cloth shopping bags with logo and picture or “Mendocino County Farmers Market”
Year round market
Need a path to follow that might result in a farm job.
Music away from cooking demo
Update Ukiah location info on website- remove old info
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